Wholesale & Affiliate Information - The Merchant General Store

Wholesale discounts are available to US retailers, resellers and non-profit organizations to resell our general store merchandise.

  • The wholesale discount is 20% off on an order of $50 or more.
  • The prices we show on our online store are retail. Must items shown are sold individually, case quantities are available. For case quantities contact us for pricing. Contact us to get set up for a wholesale account.
  • Contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 1-715-284-5700 to get set-up for wholesale. 

Wholesale ordering requirements...

  • We need to have a copy of your vendor's license or seller's permit on-file. It may be called a sales tax ID or some other name. It is the state form that registers your business and, in most cases, authorizes the collection of sales taxes. 
  • Non-Profit organizations can submit a copy of their tax exempt certificate or another form proof of organization. 
  • Order with a credit card/debit card/check card. We accept Visa, MC, Amex, and Discover. 
  • Order on-line at our Shop Online page or call 1-715-284-5700 between 10am - 5:30pm Central Time Monday thru Friday or email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • We must have a valid email address for confirmations and tracking numbers. 

Business Affiliate Program

We offer a business affiliate program which pays you a commission on the sales from an affiliate link that we provide you to link our online store to your web site. This affiliate link on your web site will allow your site visitors the opportunity to click on the link to shop on our online store. When a complete sale on our online store is made through your affiliate link, you will be paid commission on that pre-tax & pre-shipping merchandise sale. This affiliate link will track the sales and commissions are paid monthly with no minimum amount. Commission of 10% on the total of the pre-tax & pre-shipping cost merchandise sales of your affiliate link. We do the work to process & ship the orders and all you have to do is add the affiliate link to your web site. We do reserve the right to refuse the affiliate program to any sites we feel is not appropiate for our business. For more information contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by calling 1-715-284-5700 Monday - Friday 10am - 5:30pm Central Time and asking for Darren Durman.

Business Associate Programs

We offer our business concept in business associate programs. We tailor each program to your needs on assisting you on how you may start your own old time general store business concept. Fees will vary based on the level of the program you would like and we will tailor to any level that you wish. We will do everything from limited consulting & mentoring to the complete start to finish associate program to start your own old time general store business concept. For more information contact Darren Durman at 1-715-284-5700, Monday - Friday 10am - 5:30pm Central Time or email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

  

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...the Merchant General Store is located in an historic 1912 store building. The store building was built in 1912 by Edward Locken for his shoe store, which was the Locken Shoe Store.

..follow us on FACEBOOK or TWIITER and keep up with what is happening at the store.                                                                                                                                                               

...check out our online store to see over 1200 of our most popular items and if you find something you like you can purchase it in our online store